Aaron Wilhelm

I am Aaron Wilhelm, the designer and founder of Guapi. 


Raised by independent artists, I grew up in Lucerne, Switzerland. The alpine city is known for its snowcapped mountains and crystal clear waterways.


My father is a talented painter, while my mother made a career in photography. For as long as I can remember, my parents have followed their sense of creativity.


They’ve influenced me to do the same.


What I mean is that they’ve convinced me to forge my own path. To this day they believe that instead of following the crowd, people should follow their instincts.


I couldn’t agree with them more.


It hasn’t always been easy, but it has always been a dream of mine to build something from the ground up – to create something that benefits other people. And for years now, I’ve been pursuing my passion. I started customizing and selling clothes from an early age. Eventually, I overcame my fear of the unknown and launched my own clothing brand.


Coming from an artistic family, I know how important it is to think outside the box. What I’ve learned along the way is that life is not about blending in – it’s about expressing yourself in the way that suits you best.


I like to express myself through my clothes, and I’m lucky that after putting in a lot of hard work, I’ve created a fashion brand where I can convey my thoughts and feelings. 


Like I said, my parents have been a major inspiration throughout my journey. Especially my father, Andre Wilhelm, who never gave up on his dreams and still works hard to make them a reality. His paintings are shown around the world and really influence people’s lives in a positive way.


I’d like to influence people in the same way through my clothes. By creating custom pieces, I want to set others up to feel unique and strong. And I encourage you to pay it forward by working to reach your own goals. Life’s too short not to go after the things you love.