Aaron Wilhelm

I am Aaron Wilhelm, the designer and founder of Guapi. 


Raised by independent artists, I grew up in Lucerne, Switzerland. The alpine city is known for its snowcapped mountains and crystal clear waterways.


My father is a talented painter, while my mother made a career in photography. For as long as I can remember, my parents have followed their sense of creativity.


They’ve influenced me to do the same.


What I mean is that they’ve convinced me to forge my own path. To this day they believe that instead of following the crowd, people should follow their instincts.


I couldn’t agree with them more.


It hasn’t always been easy, but it has always been a dream of mine to build something from the ground up – to create something that benefits other people. And for years now, I’ve been pursuing my passion. I started customizing and selling clothes from an early age. Eventually, I overcame my fear of the unknown and launched my own clothing brand.


Looking back, it’s obvious to me that I wouldn’t be where I am today without my parents’ support. They showed me the opportunities that come when you create your own reality, and taught me to recognize the value of taking risks.


Coming from an artistic family, I know how important it is to think outside the box. What I’ve learned along the way is that life is not about blending in – it’s about expressing yourself in the way that suits you best.


I like to express myself through my clothes, and I’m lucky that after putting in a lot of hard work, I’ve created a fashion brand where I can convey my thoughts and feelings.


Like I said, my parents have been a major inspiration throughout my journey. Especially my father, Andre Wilhelm, who never gave up on his dreams and still works hard to make them a reality. His paintings are shown around the world and really influence people’s lives in a positive way.


I’d like to influence people in the same way through my clothes. By creating custom pieces, I want to set others up to feel unique and strong. And I encourage you to pay it forward by working to reach your own goals. Life’s too short not to go after the things you love.